Product StrategyProduct OwnershipA/B TestingData-Informed Roadmapping

Soham C

Product Manager | Product Owner

I figure out what to build, why it matters, and how to measure whether it worked.

10+ years shipping digital products across retail, payments, fintech, and healthcare. Engineering background. Product mindset. Outcomes-obsessed.

Selected Impact

+12%

Conversion Lift

A/B test I designed at Sephora

50%

Faster Delivery

Product components I defined at Validus

40%

Processing Reduced

Workflow I redesigned for healthcare

15%

Sprint Velocity

Agile improvements I drove across 3 teams

How I Think About Product

Problem-First Thinking

I start with the user problem and the business goal, not the feature request. The best products come from understanding why something matters before deciding what to build.

Experimentation Over Intuition

I design A/B tests, define success metrics, and let data settle debates. Shipped a 12% conversion lift at Sephora and a 15% sales uplift at Best Buy through structured experimentation.

Technical Fluency, Product Judgment

I've spent a decade in engineering. I can evaluate trade-offs with my engineering team, not just relay them. That depth means faster decisions and better product outcomes.

Stakeholder Alignment

I translate between business goals, user needs, and technical constraints. I've worked with merchandising teams, pharmacy stakeholders, financial risk analysts, and healthcare ops — turning competing priorities into clear product direction.

AI Product Intuition

I've shipped AI-powered products — from GPT-4o automated reporting to RAG-based matching engines. I understand the unique PM challenges of AI: setting accuracy thresholds, designing human-in-the-loop workflows, and managing user expectations around probabilistic outputs.

Portfolio

Case Studies

Featured Case StudyPM Lens

Driving Conversion Through Hypothesis-Led Experimentation

Identified a signup funnel bottleneck, defined the product hypothesis, designed the A/B test, and drove a measurable conversion lift — demonstrating end-to-end product ownership of an experimentation initiative.

Product StrategyA/B TestingConversion OptimizationExperimentation Ownership
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PM Lens

Turning Retention Data into Product Strategy

Diagnosed early churn drivers across 8,600+ accounts, challenged stakeholder assumptions with behavioral evidence, and built a prioritized retention roadmap that shifted the team from discount-led tactics to product-led interventions.

Product StrategyRetentionPrioritization FrameworkStakeholder Alignment
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PM Lens

Designing a Shared KPI Framework to Align Product Decisions

Resolved cross-team reporting confusion by defining a unified KPI hierarchy, designing role-specific dashboard views, and creating the shared measurement foundation that made faster, better product decisions possible.

Product MetricsKPI DesignStakeholder AlignmentDecision Frameworks
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Coming Soon

Coming Soon

From Manual Reporting to AI-Automated Insights: Defining an AI Product for a Financial Risk Platform

Identified that risk analysts at a financial risk management firm were spending hours on manual reporting. Scoped an AI-powered solution using GPT-4o agentic workflows, defined accuracy requirements (99% target), and delivered automated risk analysis summaries that fundamentally changed how the team operates.

AI Product StrategyProduct VisionProblem IdentificationAutomation
Coming Soon

Product-Led Checkout Optimization for a Major Ticketing Platform

Diagnosed payment error patterns in the checkout flow for a high-volume ticketing and live events platform, prioritized fixes by revenue impact, and shaped the product approach that reduced transaction failures. Also identified an internal gap and defined a new product — a payment plan creation tool for employees — taking it from concept through delivery.

Product OwnershipPaymentsPrioritizationNew Product Definition
Coming Soon

Building an AI-Powered Talent Matching Product from Zero to Production

Designed and shipped a RAG-based candidate matching engine for a global technology consultancy using semantic search and LLM re-ranking. Owned the full product lifecycle — from identifying the problem (slow, inaccurate candidate shortlisting) through architecture decisions, scoring design, and production deployment.

AI Product OwnershipEnd-to-End DeliverySemantic SearchProduct Discovery

Background

About Me

I've spent the last decade building digital products from the engineering side — and increasingly owning the product decisions that made them successful. I've designed A/B tests that drove conversion, defined backlogs that shaped what teams built, and translated complex business problems into clear product direction across four industries.

My background in engineering isn't a detour from product management — it's my advantage. I can evaluate technical trade-offs, have real conversations with my engineering team, and make faster, better-informed product decisions because I understand how things actually get built.

I'm now focused on product management full-time, bringing a rare combination of hands-on technical depth, product ownership experience, and a track record of measurable business outcomes.

I'm focused on Product Manager, Technical Product Manager, and Product Owner roles where product thinking, technical depth, and measurable outcomes matter.

Product ManagementProduct OwnershipAgile DeliveryExperimentation

10+

Years Experience

4

Industries

CSPO

Certified

CPM

In Progress

Career

Selected Experience

Expertise

Core Product Competencies

Product Ownership & Strategy

Product ManagementProduct OwnershipAI Product StrategyProduct VisionBacklog PrioritizationRoadmappingMVP DefinitionProduct DiscoveryUser Stories & Acceptance Criteria

Metrics & Experimentation

A/B TestingConversion OptimizationKPI TrackingData-Informed Decision-MakingGoogle AnalyticsSQLTableauPower BI

Execution & Collaboration

Stakeholder ManagementCross-Functional LeadershipBusiness-Technical TranslationAgile DeliveryDelivery Coordination

Technical Fluency

RAGOpenAI APIPrompt EngineeringVector SearchReact.jsNode.jsREST APIsAWSPostgreSQL

Credentials

Education & Certifications

Education

B.S. in Electrical and Electronic Engineering

Rochester Institute of Technology

Rochester, NY, USA

Certifications

Certified Scrum Product Owner (CSPO)

Scrum Alliance

Completed

AIPMM Certified Product Manager (CPM)

AIPMM

In Progress

IIBA Agile Analysis Certification (AAC)

IIBA

Completed

IIBA Certification in Business Data Analytics (CBDA)

IIBA

In Progress

Get in Touch

Let's Connect

I'm focused on Product Manager, Technical Product Manager, and Product Owner roles where structured product thinking, technical depth, and business outcomes matter. Let's talk.

Greater Toronto Area | Open to Relocation | CAN Citizen | TN Eligible