Business AnalysisProduct AnalyticsA/B TestingAgile Delivery

Technical Business Analyst | Product Analytics | Technical Product Owner

Turning technical delivery into measurable business outcomes

10+ years bridging engineering, analytics, and stakeholder collaboration across financial services, e-commerce, retail, and healthcare.

Selected Impact

+12%

Conversion Lift

A/B testing at Sephora

50%

Faster Delivery

FormBuilder at Validus

40%

Processing Reduced

Workflow automation

15%

Sprint Velocity

Agile improvements

What I Bring

Cross-Functional Delivery

Collaborated with engineering, product, and business stakeholders to translate requirements into actionable digital solutions across multiple industries.

Analytics and Experimentation

Experience includes A/B testing, dashboard development, Google Analytics-informed decision making, workflow optimization, and performance improvement.

Technical-to-Business Translation

Strong ability to bridge technical implementation and business needs through user stories, acceptance criteria, stakeholder communication, and Agile delivery practices.

Portfolio

Case Studies

Featured Case Study

Improving Free-Trial Signup Conversion Through A/B Testing

Reducing friction in a B2B SaaS signup funnel through hypothesis-driven testing and conversion optimization. This case study demonstrates structured problem solving, funnel analysis, experimentation design, and data-driven decision making.

A/B TestingConversion OptimizationFunnel AnalysisProduct Analytics
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Diagnosing Early Customer Churn in a B2B SaaS Platform

Identifying behavioral patterns that distinguish churning customers from retained ones using cohort analysis and lifecycle segmentation. This case study demonstrates exploratory data analysis, KPI framework development, and evidence-based retention recommendations.

Churn AnalysisCohort AnalysisCustomer SegmentationRetention Strategy
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New

Designing a Product KPI Dashboard for a Self-Serve SaaS Funnel

Using KPI design, funnel analytics, and stakeholder alignment to improve reporting clarity and product decision-making. This case study demonstrates dashboard thinking, metric definition, and decision support design.

KPI DesignDashboard ThinkingFunnel AnalyticsBusiness Analysis
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Background

About Me

I bring a combination of engineering depth, product thinking, analytics awareness, and cross-functional delivery experience. Over 10+ years, I have worked across financial services, e-commerce, retail, and healthcare to deliver scalable digital solutions, collaborate with stakeholders, refine requirements, support Agile delivery, and improve workflows through experimentation, dashboards, and performance-focused product enhancements.

I'm now positioning toward Technical Business Analyst, Business Systems Analyst, Product Analyst, and Product Owner roles where structured problem solving and measurable outcomes matter.

Business AnalysisProduct AnalyticsAgile DeliveryStakeholder Management

10+

Years Experience

4

Industries Served

CSPO

Scrum Certified

CAN

Citizen | TN Eligible

Career

Selected Experience

Expertise

Core Strengths

Business Analysis and Product

Business AnalysisBusiness Systems AnalysisRequirements GatheringUser StoriesAcceptance CriteriaStakeholder ManagementBusiness Process AnalysisProduct AnalyticsA/B TestingBacklog PrioritizationAgile DeliveryScrumUAT

Data / Analytics / AI

Dashboard DevelopmentData VisualizationGoogle AnalyticsA/B TestingRAGPrompt EngineeringOpenAI APICopilotClaude Cowork

Technical

React.jsNode.jsSQLTypeScriptGraphQLREST APIsAWSPostgreSQLDynamoDB

Credentials

Education & Certifications

Education

B.S. in Electrical and Electronic Engineering

Rochester Institute of Technology

Rochester, NY, USA

Certifications

Certified Scrum Product Owner (CSPO)

Scrum Alliance

Completed

IIBA Agile Analysis Certification (AAC)

IIBA

In Progress

IIBA Certification in Business Data Analytics (CBDA)

IIBA

In Progress

Get in Touch

Let's Connect

I'm targeting Technical Business Analyst, Business Systems Analyst, Product Analyst, and Product Owner opportunities where structured problem solving, stakeholder collaboration, and measurable outcomes matter.

Greater Toronto Area | Open to Relocation | CAN Citizen | TN Eligible